“My whole career has been from scratch, so I never took it for granted that people care and support what I do.” – G-Eazy
If you read this blog you will see that I often make reference to Alpkit, who for the last 18 months have kindly supported me on my adventures. When I mention that I am an Alpkiteer to people you get a look of respect (or is that confusion?) in return. Only the pro’s and truly awesome adventurers get supported, right? I don’t put myself in either of those brackets, and I am not a social media “trend setter” either. Who has time or energy to maintain such a public image? But I do get out and about and often end up chatting to random people (or ‘my wafes and strays’ as I tend to call them!) about how great there gear is. I often get asked how I got supported and why did I go with Alpkit?
The answers to both of these questions is simple.
I got supported because I was doing something slightly different and I had the nerve to ask the question, even though I am not a big name. I told them my plan, I told them what I was after, and I told them how I would aid the brand, after all it is a business not a charity! I wasn’t greedy, I didn’t want huge amounts off them. I wasn’t boastful, I had no history of big, epic trips. But I was confident, the challenge was big but it was achievable even with my lack of experience. Brands understand that things happen that cause trips to be abandoned but they want to know that at the start there is a good chance that you will succeed.
And why did I ask Alpkit. Well this was down to a number of things:
- They did the gear I was after… well you wouldn’t want to be supported by a surf brand if you are a high altitude mountaineer would you!
- I like the way they do thing. The brand isn’t one of the old school established brands, they are trying to do something different and be more approachable.
- The ethics. This will be slightly different for everyone, I think ethics are quite a personal thing. Alpkit have a foundation that tries to help people from less privileged backgrounds access the outdoors and generally get people out and about. Would I really like to attach my name to a company that hasn’t got any qualms about using sweatshops and live plucked down? No thank you!
If you are looking at getting supported as an adventurer I would suggest that you talk to the brands that you use, you trust and want your name to be associated with. If you are looking at being supported you have to remember you aren’t just representing that brand, but that brand is becoming representing your beliefs. But my biggest bit of advice for anyone who has read this is: just ask them the question.